Small Businesses / Nonprofits
Hire a Fractional Head of Marketing
Get marketing strategy, execution, and leadership at a fraction of the cost of a full-time CMO or Head of Marketing.
Does your business or organization have a...
You know your marketing needs leadership. But hiring an expensive, full-time Director or C-level leader to run it is not practical.
Jon Nicol | Marketing Leader & Strategist
I can be your CMO or Head of Marketing...
...at a fraction of the cost of a full-time employee.
- Low overhead: With no payroll expenses or benefits, your company saves tremendously.
- High commitment: You get leadership-level accountability (for a fraction of the cost).
- Better ROI: invest in marketing execution instead of an expensive, full-time executive.
Marketing Issues with SMBs & Nonprofits
I built and sold my own business. And I've worked in a marketing agency that focused on small to medium sized businesses (SMBs) and nonprofits.
I’ve seen these marketing issues with companies and nonprofits over and over:
*Let's be real, we all want that proverbial “throat to choke” if things go poorly.
If any of these issues are plaguing your company or organization, they’re keeping you from your big goals.
The Fractional CMO / Head of Marketing Solution
I’ll help your company solve BIG marketing problems… and make sure those solutions get implemented.
As your fractional CMO / Head of Marketing, I’ll…
And, I’ll be that single person responsible to make sure your marketing work gets done — and I’ll be accountable if it doesn’t.
If you’ve been spinning your wheels with marketing…
And you know you need someone to lead your marketing…
But a full-time CMO or a Head of Marketing hire seems too risky…
...it makes so much sense to hire a fractional Head of Marketing or CMO.
Get the benefits of a CMO without the costs...
Align your marketing with your business goals
Clarity and cohesion with your marketing efforts
Oversight and stewardship of your marketing budget
Management of your marketing team
One person accountable for marketing
Is this the right fit for your business or organization?
What are the steps to work together?
Connect
Email, call, or text and let's talk about your business or organization.
Assess
If it seems like a fit, we'll meet to assess your marketing needs and goals.
Kick-Off
We’ll get started with clear objectives and specific KPIs to reach your goals.
FAQs
Both provide visionary leadership to the marketing of the company.
- The CMO will be a part of C-suite planning and strategy that involves marketing.
- The Head of Marketing will often have more of a hands-on role than a CMO.
During your assessment, we’ll determine what will serve your company/organization the best.
No. I am technically a 1099 contractor. But consider me as much a part of your team as any W2 employee.
This is part of the cost savings for you — no payroll costs, benefits, etc. But you have a dedicated marketing leader on your team.
At this time, I work for a flat monthly fee. For the right company and situation, I might consider a percentage of revenue.
My fee is determined on a case by case basis, depending on the scope of the job and size of the business/organization.
Even though you aren’t making the commitment of a full-time hire, it’s best to view this as a similar investment.
No matter what anyone will promise you, marketing efforts take time to pay off. It's a long-game, not a sprint.
I also know businesses and organizations sometimes need flexibility. That’s why I have a 90-day rolling cancellation policy.
That will give us time to transition projects and campaigns to an in-house team or agency and get them up to speed.
No. I am not an agency. And this benefits you!
As a fractional HOM/CMO, I work for you, as will other members of your marketing team — whether they’re in-house, freelancers, or an agency.
This allows me to help you build a robust marketing team that’s tied to your company — not me.
It won’t disappear if I transition out.
Yep! Go here.